In the UK, breastfeeding rates are unexpectedly low. Despite 81% of new mothers wanting to breastfeed, a mere 1% manage to continue exclusively breastfeeding their babies at six months. So, what makes this so challenging in this environment? A major element is the stress and judgment mothers face. One in five have experienced criticism when breastfeeding in public spaces like restaurants or theaters, and even celebrity Ferne McCann has been under public scrutiny.
As World Breastfeeding Week approaches with the theme “Closing the Gap: Breastfeeding Support for All,” we spoke with Ferne, Pipetta’s breastfeeding advocate, business innovator, and mother of two.
Ferne opened up about her genuine breastfeeding experience and how she is helping other mothers feel empowered and inspired. She discussed the significance of normalizing breastfeeding, the impact of public shame, and the reasons why perseverance in breastfeeding is profoundly rewarding.
Could you share a bit about your personal breastfeeding experience?
“I take great pride in my breastfeeding narrative, even though it has not been easy and I’ve faced several hurdles. I liken the early stages of breastfeeding to running a hurdles race. There are various obstacles such as sore nipples, latch issues, and the emotional and physical changes that accompany being a new parent.”
Every infant has a distinct feeding pattern, which can be bewildering. My experience with Finty (my second child) was vastly different from that with Sunday (my first), leaving me to wonder what was normal. Still, I want other mothers to realize that these challenges are all part of the journey!”
There were moments I considered giving up, whether it was the daunting thought of breastfeeding in public, the feeling of isolation because my partner couldn’t help, or battling sleep deprivation. Nevertheless, I’m glad I persevered. Today, breastfeeding feels incredibly rewarding, and I hope to inspire others to see that it gets easier and is worth every challenge.”
Earlier in the year, you participated in the #BreastfeedingBeauties initiative. What motivated you to support this movement?
“At first, breastfeeding in public was quite intimidating for me, especially in the early days. I distinctly remember my first time breastfeeding Finty in public and feeling overwhelmed. However, as I became more comfortable, so did those around me.
Now, I breastfeed in public without a second thought and can do it while on the go. I believe mothers need support and encouragement, which is why I was drawn to the #BreastfeedingBeauties campaign. Its focus is on normalizing public breastfeeding and enhancing maternal self-assurance. Using the Pippeta pump has given me the freedom to align with my values of supporting and empowering mothers.”
How has your breastfeeding experience evolved over time?
“From the very beginning, I intended to breastfeed Sunday, which I did successfully until she was six months old. It was a positive experience, but being a young, new mother, I felt quite self-conscious and awkward, even in the presence of family and friends.”
Fast forward six years to my journey with Finty, and it has been a completely different experience. I’m now a year into it and still going strong. Initially, I aimed for six months, like with Sunday, but I find it so fulfilling that I have no plans to stop anytime soon. The increase in my confidence and skill over time has truly been incredible.”
What tools or devices have you found most helpful?
“I didn’t use a pump when I breastfed Sunday, as exclusive breastfeeding suited me well as a single mother then. However, having a breast pump with Finty has been transformative. It allows my partner, friends, and family to participate in feeding, which has been critical. The Pippeta breast pump has been key to this.”
Using the pump has helped me establish a consistent routine with Finty. I set pumping reminders on my phone, which is helpful even when I’m busy or out. Recently, I’ve replaced the midday feed as Finty now enjoys three meals a day. Instead of discarding the milk, I express and store it. Having extra bags of expressed milk in the freezer eases the pressure, especially when I need to leave the baby with someone else.”
What role do social media and platforms like Instagram play in supporting breastfeeding mothers?
“I find social media and online communities incredibly valuable for immediate support from other mothers facing similar challenges. They provide safe, non-judgmental spaces to connect, share advice, and offer emotional support.”
Platforms like Instagram are fantastic for accessing evidence-based information from lactation experts and advocacy groups. They help normalize breastfeeding and provide essential insights. Additionally, they create a space for sharing positive experiences, diminishing stigma, and empowering more mothers to breastfeed confidently.
Before starting to breastfeed, these channels also allow you to gather information, from discussion forums to parenting websites like Mother & Baby, ensuring you are well-prepared.”
How important is it for brands like Pippeta to support breastfeeding mothers, and what distinguishes their efforts?
“When I began breastfeeding Finty, I faced challenges with her latch—it felt off and often came undone. This is why I appreciate that brands like Pippeta offer free lactation support from certified professionals with each pump. Watching latch demonstrations repeatedly on my own was not helpful, so having real expert guidance and access to the online breastfeeding community has been invaluable.
I want mothers to realize that each of us has our own unique journey, and sharing our experiences can greatly help in supporting each other. One crucial piece of advice I received from a lactation consultant is that breastfeeding is a skill that your baby needs to learn.
If you find yourself feeling discouraged or thinking about quitting, remember that your baby is just figuring it out. It’s a shared effort, and with time and patience, they will catch on. Don’t give up—support and determination can make all the difference.”
What advice would you give to new mothers who may feel apprehensive about breastfeeding?
“At first, breastfeeding may appear daunting and counterintuitive, but it becomes simpler over time. It is a new journey for both you and your baby, and though it requires commitment and overcoming hurdles, the rewards are immense.
Breastfeeding is truly a collaborative process between you and your baby. Finty makes it seem effortless, yet it’s important to recognize that anything worthwhile takes effort. Despite the obstacles, breastfeeding is wonderfully convenient—it’s always there and requires no preparation.
One important tip I’ve learned is to stay hydrated. It may seem trivial, but it’s easy to overlook your own needs while caring for a newborn. A handy trick is to wear a hair tie on your wrist to remember which side you’ve nursed from.
My advice to new mothers is to be patient and give yourself grace. It may be challenging at first, but with perseverance, it becomes a rewarding experience.”
How do you prioritize your mental well-being while juggling motherhood and work?
“I use the @shoorah app daily to focus on my mental health, incorporating meditation and positive affirmations. I dedicate about seven to twelve minutes each day to either meditating or listening to uplifting messages on various mental well-being topics. This routine, which I follow each evening, includes sitting on my meditation cushion, reflecting on gratitude, and recently, integrating prayer and surrender.
I also emphasize staying active and eating well, as I believe these aspects are fundamental for strengthening both mind and body.”
How do you cope with the mental load of being a professional mother of two young children?
“Managing the mental pressure of being a mother to two young children while fulfilling work commitments is both challenging and rewarding. Each role demands resilience, patience, and self-care to handle their constant demands. Knowing that I’m setting a positive example for my daughters makes every challenge worth it.
I still experience occasional ‘mum guilt,’ but my dedication to my career and family remains strong. I take pride in my work, which is meaningful and fulfilling, just as much as I do in being a mother. It often feels like an emotional balancing act! However, having a solid support system—whether it’s from my partner, family, friends, or colleagues—and maintaining a structured daily routine helps manage the mental load.”
Finally, at Mother & Baby, we view World Breastfeeding Week as an opportunity to celebrate all mothers. It’s essential to understand that the goal is not to pit breastfeeding against other feeding methods. Whether you choose to breastfeed, bottle-feed, or do a combination of both, we recognize that each path comes with its own set of challenges. For some, breastfeeding may be uncomfortable or impossible, and the pressure to continue despite these difficulties can lead to guilt and stress.
Regardless of how you choose to nourish your infant, your journey is valid and deserves recognition. By uplifting one another, sharing our stories, and respecting all feeding choices, we can cultivate a community where every mother feels valued and empowered. Remember, every effort is worthy of celebration and recognition.”
